Kelly’s Distributors: “It’s helped with getting new customers and better product visibility”
“The platform is stable which is essential for daily operations.“
Ahsan Dada, General Manage, Kelly’s Distributors
Think beverages and fruit juice for Queensland venues, think Kelly’s Distributors, a 100% Australian owned beverage and alternative milk distributor delivering to Brisbane Metro Areas, the Sunshine Coast, and the iconic Gold Coast.
With a story that starts in 2001, the company remains a customer-focused, close-knit family business who build real relationships and connections with their customers and their community.
We speak with Ahsan Dada, the General Manager at Kelly’s Distributors about opportunities and challenges the business has faced, and how Ordermentum’s technology has opened up new sales, and has helped this successful, long-running business manage their day-to-day admin and operations.
What are some other reasons your customers love you?
Our relationships are built on best-in-class service, our fast order processing and turnaround times, and efficient operations that allow us to focus on customer satisfaction and loyalty.
We also keep up with trends which is so important in the drinks and cafe products category.
For example, with an increasing number of people becoming more health-conscious, there’s been a steep increase in the demand for low-sugar drinks, so we’ve expanded our product range to meet that demand.
What are the main challenges you’ve had with growing your business?
Like any business we face different challenges at different times. Right now, there are a few issues:
- Rising operating costs: Everyone’s feeling it at the moment, but increased business costs have significantly impacted profitability. From higher material costs to rising labour expenses, managing the escalation of costs while maintaining quality and service levels hasn’t been easy.
- Current state of the market: The market is currently unstable, with fluctuating demand and changing consumer behaviour making it hard to predict and plan for future growth. Additionally, the overall economic environment, including increasing debt costs has added a layer of complexity to how we operate.
- Ever-changing market trends: Keeping up with and adapting to rapid shifts in market trends requires agility and constant innovation, which can strain resources and affect long-term planning.
Why did you first start using Ordermentum?
We started using Ordermentum in March 2024 after being approached by their team.
We felt they were really interested in collaborating with us and we had several meetings with them because we wanted to make sure our partnership was mutually beneficial.
We came on board because we saw there were advantages to the platform, such as getting one more sales channel.
Has Ordermentum helped you solve any of your challenges?
Like any platform, it’s important that it works well with internal systems and culture. Ordermentum has worked for us because we’ve been able to integrate the platform with Kelly's strategy and teamwork.
We've seen positive initial results, and we’re looking forward to seeing what the long-term impact is. The good thing is both parties are committed to supporting each other's growth.
How does using Ordermentum make it easier for you to run a distribution business?
It’s a popular platform, and is trusted and used across the industry.
The interface is user-friendly, and it makes it simple to manage orders, payments, and deliveries all in one place.
It’s accessible - and orders can be placed any-time. It allows you to take orders 24/7.
How has Ordermentum helped with sales?
It’s helped with getting new customers and better product visibility.
How has Ordermentum made it easier to onboard new customers?
We can access a broad customer base, which makes it much easier to reach new and existing clients.
We’ve also seen that many potential customers are already familiar with Ordermentum - it’s a preferred platform for them.
Were there any features/benefits you didn’t expect?
Growth of brand recognition because Ordermentum has their own audience, and comprehensive CRM integration that you can use to analyze TLV.
How does Ordermentum compare to other platforms or solutions?
Ordermentum allows for extensive customization options at both group and individual customer levels. This means you can create tailored pricing and tailored product offerings for different customers.
Our users also say that the platform is stable which is essential for daily operations.
What feedback do you get from your customers using Ordermentum?
We find that customers are happy to use the platform, and if they need assistance, we’re able to give it to them.
What would you say to anyone considering using Ordermentum?
It’s a great platform that’s adaptable to suppliers of any size - big or small.
Ordermentum has grown supplier businesses all over the country - and we want to help you. Book a FREE demo and let us answer all your questions.
At a glance
- SUPPLIER Kelly’s Distributors
- LOCATIONSunnybank Hills, QLD
- INDUSTRYDistributor - Beverages