George Giannakopoulous started Feel Good Foods in 2009, selling milk alternatives from the back of a truck to cafes in Melbourne.
Today, Feel Good Foods supplies hundreds of venues in Victoria, from independent supermarkets to cafes, restaurants, bars and hotels. They’re known for their wide range of alternative food and beverage brands, including alcohol, and have a reputation for stocking every on-trend product that customers are looking for.
We speak to George about the values that shape his business and how we’ve been able to help this well-respected brand scale and flourish.