Feather & Peck, a pioneering sustainable egg-supplier in South Australia was founded in 2016, and has grown rapidly from humble beginnings, expanding from 300 hens to now operating across seven farms that follow regenerative, pasture-raised farming practices.
Feather & Peck’s approach is not only kinder to the environment but also results in superior-quality eggs. Their customers are drawn to the authenticity of their farming story—real eggs from real farmers, produced by happy hens roaming free, protected by Maremma dogs like Ollie, the company’s pin-up mascot.
We spoke to Catriona Byrne, Chief Chick, Marketing and Customer Relationships and co-founder of Feather & Peck, about how their business has evolved and how Ordermentum has become an integral part of their operations.